Atlanta, GA – The Jamaican Museum and Cultural Center Inc. (JMCC) recently hosted its annual fruitcake competition at Inspire Gravity Event Center. The event, which celebrated the organization’s fifth anniversary, also marked the launch of JMCC’s Brick Campaign.

In her overview of the JMCC’s work, President Dr. Apollone Reid highlighted the benefits students in Atlanta schools are reaping from programs that emphasize Jamaica’s rich traditions and spotlight great Jamaican achievers.

These initiatives aim to inspire students to reach their fullest potential.

The fruitcake celebration is a cherished tradition in Jamaican culture, uniting families and communities, particularly during the festive Christmas season. The elegant evening featured performances by Jamaican musical talents and other performing artists.

JMCC’s Vice President, Christine Marzouca, joined a distinguished panel of judges to evaluate the high-standard entries. Dr. Reid expressed her gratitude to the participants, with three top contestants being awarded trophies and cash prizes. She expressed the honor to have international artist Tammy Gammon and CEO of Jollywood Jamaica, Khani Condison, and thanked them for their extreme benevolence and sacrifice.

The evening concluded with the exciting launch of the Brick Campaign, giving Jamaicans worldwide the opportunity to memorialize loved ones on bricks that will become a permanent part of JMCC’s physical building. Dr. Reid noted the campaign’s similarity to the one that helped construct the 1996 Olympic stadium in Atlanta. JMCC is honored to partner with the same company that contributed to the Olympic stadium’s construction.

Together, we will be able to contribute to the continued international awe and craving to be a part of Brand Jamaica, a tiny country with a powerful impact. Apollone urged all Jamaicans to become engaged in this enormous project that will leave a legacy for Jamaica for generations to come.

Contact: Apollone Reid, Ph. D., President of JMCC, Contact: areid@jmccatlanta.org, website: jmccatlanta .org.